Why Should Roasters Offer Drip Coffee Bags?

In 2019 the University of Economics in Katowice, Poland, published an article on the international coffee market in which they examined how market trends are shifting to meet the expectations of consumers.

The article outlines how, today, consumers expect coffee products that are both easy to access, and quick and simple to prepare. As a result, demand is increasing for convenient coffee options that can be consumed on the go.

However, at the same time, it found that coffee consumers refuse to compromise on quality, with premium quality coffee favoured over cheap instant alternatives. Despite the economic impact of Covid-19, coffee consumers are showing no signs of cutting back on the quality of the coffee they purchase. 

In August 2020, a survey conducted by Caravela Coffee found that 83% of large coffee roasters were already at or were forecasted to be above pre-Covid levels within the next six months.

Meanwhile, research indicates that in times of adversity, people will cut back on bigger purchases like cars and designer clothing, yet they’re less likely to cut back on affordable luxuries that offer instant gratification, such as specialty coffee.

Drip bags align with these trends and offer a perfect solution for roasters looking to grow their customer base. Not only does the single-use, hands-off brewing process conform to new rules on hygiene and minimising contact, it also suits the busy lifestyles of modern-day coffee consumers.